E-Learning

For the Google sustainablility initiative, we teamed up with the California Academy of Sciences to help share soultions to current climate challenges. On earth day Your Plan, Your planet launched as an interactive educational tool on the Google homepage. It surfaced the environmental consequences of waste and production, and helped to nudge people into action with small lifestyle changes. In addition, we also shared the online experience and custom lesson plan with over 100,000 teachers across the US.

Rethinking the experience

Along with our Phase 2 updates, the focus of the platform expanded from sustainability to an emphasis on explaining Circular Economy principles. With more opportunities for users to pledge, added content features and lesson plan, it became clear that a bit of a reorganization of the overall flow and experience was necessary.

Rethinking the experience

Along with our Phase 2 updates, the focus of the platform expanded from sustainablity to an emphasis on explaining Circular Economy prinicples. With more oppurtunities for users to pledge, added content features and lesson plan, it became clear that a bit of a reorganization of the overall flow and experience was necessary.

Rethinking the experience

Along with our Phase 2 updates, the focus of the platform expanded from sustainablity to an emphasis on explaining Circular Economy prinicples. With more oppurtunities for users to pledge, added content features and lesson plan, it became clear that a bit of a reorganization of the overall flow and experience was necessary.

Rethinking the experience

Along with our Phase 2 updates, the focus of the platform expanded from sustainablity to an emphasis on explaining Circular Economy prinicples. With more oppurtunities for users to pledge, added content features and lesson plan, it became clear that a bit of a reorganization of the overall flow and experience was necessary.

Rethinking the experience

Along with our Phase 2 updates, the focus of the platform expanded from sustainablity to an emphasis on explaining Circular Economy prinicples. With more oppurtunities for users to pledge, added content features and lesson plan, it became clear that a bit of a reorganization of the overall flow and experience was necessary.

Minimal Clay iPhone X Presentation Mockup Set by Anthony Boyd Gr

With added content and more features, we focused the experience on returning users

Progress tracking

Along with the shift in site architecture, our new goal of supporting return visitors began to come into focus. Existing functionality was expanded upon to align with additional content sections and evolving objectives. One solution was including a dashboard for users to track progress and easily pickup where they had left off in previous sessions.

Progress tracking

Along with the shift in site architecture, our new goal of supporting return visitors began to come into focus. Existing functionality was expanded upon to align with additional content sections and evolving objectives. One solution was including a dashboard for users to track progress and easily pickup where they had left off in previous sessions.

Consumer Pain Point

Our research indicated a substantial dip in consumer enthusiasm around interactions with salesmen during the test drive phase in the purchase funnel

Progress tracking

Along with the shift in site architecture, our new goal of supporting return visitors began to come into focus. Existing functionality was expanded upon to align with additional content sections and evolving objectives. One solution was including a dashboard for users to track progress and easily pickup where they had left off in previous sessions.

Progress tracking

Along with the shift in site architecture, our new goal of supporting return visitors began to come into focus. Existing functionality was expanded upon to align with additional content sections and evolving objectives. One solution was including a dashboard for users to track progress and easily pickup where they had left off in previous sessions.

Circular Economy

For the new pillar we followed existing art direction, but needed to tailor the experience around new content the didn't necessailry adhere to the established format. In addition to creating a new muliple choice tool style, we included another rounds to the second tool in the flow.

Circular Economy

For the new pillar we followed existing art direction, but needed to tailor the experience aound new content the didn't necessailry adhere to the established format. In addition to creating a new muliple choice tool style, we included another rounds to the second tool in the flow.

Progress tracking

Along with the shift in site architecture, our new goal of supporting return visitors began to come into focus. Existing functionality was expanded upon to align with additional content sections and evolving objectives. One solution was including a dashboard for users to track progress and easily pickup where they had left off in previous sessions.

Circular Economy

For the new pillar we followed existing art direction, but needed to tailor the experience aound new content the didn't necessailry adhere to the established format. In addition to creating a new muliple choice tool style, we included another rounds to the second tool in the flow.

Circular Economy

For the new pillar we followed existing art direction, but needed to tailor the experience aound new content the didn't necessailry adhere to the established format. In addition to creating a new muliple choice tool style, we included another rounds to the second tool in the flow.

We revised elements and components to align closer with Google guidelines

Rollout

As part of the web launch we crafted an earthday campaign to get the word out. In addition to social ad's and influencer posts, we shared demo's on morning and news shows across the country. Along with the lesson pack for teachers, we included stickers, magnets, and posters to help students follow along in the course.

Rollout

As part of the web launch we crafted an earthday campaign to get the word out. In addition to social ad's and influencer posts, we shared demo's on morning and news shows across the country. Along with the lesson pack for teachers, we included stickers, magnets, and posters to help students follow along in the course.

Rollout

As part of the web launch we crafted an earthday campaign to get the word out. In addition to social ad's and influencer posts, we shared demo's on morning and news shows across the country. Along with the lesson pack for teachers, we included stickers, magnets, and posters to help students follow along in the course.

Rollout

As part of the web launch we crafted an earthday campaign to get the word out. In addition to social ad's and influencer posts, we shared demo's on morning and news shows across the country. Along with the lesson pack for teachers, we included stickers, magnets, and posters to help students follow along in the course.

Rollout

As part of the web launch we crafted an earthday campaign to get the word out. In addition to social ad's and influencer posts, we shared demo's on morning and news shows across the country. Along with the lesson pack for teachers, we included stickers, magnets, and posters to help students follow along in the course.

Sustainability

Sustainability

Sustainability