Branding + Design

Toyota Branding

Let's Go Places

Let's Go Places

Let's Go Places

Let's Go Places

To launch the new "Let's Go Places" tagline and brand direction for Toyota, we created a digital resource to house our guidelines. This became the destination to introduce the new essence of the brand to clients and partners as well as to set the tone for all things Toyota.

Project

To launch the new "Let's Go Places" tagline and brand direction for Toyota, we created a digital resource to house the guidelines. This became the destination to introduce the new essence of the brand to clients and partners as well as to set the tone for all things Toyota.

Project

To launch the new "Let's Go Places" tagline and brand direction, we created a digital guidline to introduce the new feel to clients and partners as well as to guide the tone of all things Toyota.

Project

To launch the new "Let's Go Places" tagline and brand direction, we created a digital guidline to introduce the new feel to clients and partners as well as to guide the tone of all things Toyota.

index-macbook
LGP_Devices2

As both a brand book and guidelines the tool needed to be accessible everywhere.

Serving as both a brand book and guidleines this tool needed to be available on the go.

Serving as both a brand book and guidleines this tool needed to be available on the go.

As both a brand book and guidelines the tool needed to be accessible everywhere.

As both a brand book and guidelines the tool needed to be accessible everywhere.

Pillars_01 copy
Pillars_02
Pillars_03
brand_pillars_video
Pillars_052

We created a destination to explore, and learn about our brand elements.

Serving as both a brand book and guidleines this tool needed to be available on the go.

Serving as both a brand book and guidleines this tool needed to be available on the go.

We created a destination to explore, and learn about our brand elements.

We created a destination to explore, and learn about our brand elements.

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letsline

Role

Role

Role

Visual Design 
UI/UX

Art Direction
UI/UX

Art Direction
UI/UX

Credits

Credits

Credits

David Hsai
Mike Blain
David Hsai
Mike Blain
David Hsai, Mike Blain

©2024 Jeremy Little. All rights reserved.

©2021 Jeremy Little. All rights reserved.

©2021 Jeremy Little. All rights reserved.

©2021 Jeremy Little. All rights reserved.

©2021 Jeremy Little. All rights reserved.